![]() ![]() There was a big hubbub about an instagrammer or something wearing a kimono. And frankly, just so I don’t look like I’ve lost the point: yeah, the product’s look is almost certainly tweaked to pander to the people these marketers hope will have money to burn, i.e. In between is a whole pile of stuff that, just by looking at it, you can tell was touched by marketers who had slapped together a checklist of crap titled “Stuff Pandemic Has.” This same thing happens in pretty much every industry and field. The creators of each had a theme in mind and stuck to it, building string games around it. But this new thing turns out to be such an improvement that-in defiance of the market “common sense” everyone’s been following-it becomes a smash hit.Īs an example, you might draw a line from Pandemic to Spirit Island: both excellent games, and similar in concept, but able to differentiate themselves in gameplay enough to succeed on that merit alone. ![]() ![]()
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