![]() ![]() ![]() In fact, the name “Mountain Dew” came about because the brothers joked that when mixed with liquor, the drink resembled a fine Tennessee moonshine. Originally, Mountain Dew’s flavor was lemon-lime similar to 7-Up or Sprite, and it was created by the Hartman brothers primarily as a mixer for hard liquor. The drink’s trademark became official in 1953. Mountain Dew was invented in Knoxville in 1946 when Barney and Ally Hartman, of the Hartman Beverage Corporation, first debuted their new soft drink at a Gatlinburg convention. While everybody likes to claim it, including our neighbors “up the way” in Johnson City, the truth is that Mountain Dew was born right here in Knoxville! Knoxvillians and visitors alike will enjoy learning all about Mountain Dew’s entertaining history in a new feature exhibition “ It’ll Tickle Yore Innards!”: A (Hillbilly) History of Mountain Dew, on display at the Museum of East Tennessee History through January 20, 2019. Around these parts, it is most people’s favorite, and it began right here in the hills of Appalachia! High in sugar and caffeine, Mountain Dew ranks as the third most popular “liquid refreshment brand,” behind only Coca-Cola and Pepsi-Cola. And for some, it’s the perfect pairing for Doritos or Taco Bell fare. It “fuels” skateboarders, snowboarders, and racecar drivers. Today it’s the soft drink of gamers and programmers. Events This Weekend Concerts & Live Music Annual Festivals Spring Events Summer Events Fall Events Winter Events Valentine's Day Halloween Events Holiday Events New Years International Festivals Sporting Events Submit an Event Volunteer With Us Things to Do Popular Spots Gay Street Old City Market Square Knox Urban Wilderness Neighborhoods Volunteer Landing World's Fair Park Attractions Free Things To Do Things To Do With Kids New in Knoxville Outdoors Parks & Gardens Trails & Greenways Biking Lakes & Rivers Waterfalls Boating & Paddling Golf Disc Golf Birding Skateparks Outdoor Equipment Rentals Arts & Culture First Friday Knoxville Museums & Galleries Arts District Performance Groups Theatre District The Maker City History & Heritage Celebrate Black History Historic House Museums Knoxville History Project Nightlife Pet Friendly Shopping Black Owned Businesses Farmers Markets Tours Restaurants New Restaurants Downtown Dining Breweries & Taprooms Digital Ale Trail Wine & Distilleries Thai & Vietnamese Vegan / Vegetarian Outdoor Seating Dog Friendly Patios Food Truck Parks Coffee Houses Desserts & Ice Cream Kid Friendly Fine Dining & Romantic Places to Stay Hotel Packages, Deals and Offers Hotels Full Service Select Service Limited Service Luxury & Boutique Extended Stay Near Convention Center Downtown Find by Region Cabins & Campgrounds Pet Friendly Vacation Rentals Plan Your Visit Visitors Guide Enewsletter & Blog Sign Up Trip Ideas Visitors Center & Shop About The Area Transportation & Maps LGBTQ & Pride International Visitors Group Travel Guides ![]()
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